How to get the best price for your property
Getting the best price is not the same as getting the highest asking price. It is the product of preparation, a pricing strategy that creates competition, and knowing which offers are real.
Who this is for
Sellers who want the strongest price rather than the fastest sale.
What this library covers
- The preparation that reliably adds more than it costs
- How to price so the market competes, rather than discounts for you
- How to choose an agent, and what to hold them to
- Reading offers: proceedable buyers, chains, and the ones that fall through
- Negotiating, and how to handle a down-valuation or a late renegotiation
All 30 guides
All librariesHow to achieve the best price for your property
The best price is decided before the first viewing, by how the property is prepared, priced and presented. Negotiation only recovers what those three get wrong.
Read the guide →How to choose an estate agent without being flattered into a mistake
The agent who values your home highest is not the one who will sell it for the most. They are the one who wants the instruction.
Read the guide →Presenting your home so viewings convert
A viewing does not sell a property. It removes the reasons a buyer had for saying no.
Read the guide →Pricing to create competition, not to sit on the market
A competitive process is the only mechanism that reliably produces a price above what any single buyer would have offered.
Read the guide →Reading an offer: why the highest number is often not the best
An offer is not a price. It is a price and a probability, and the second one decides whether you ever see the first.
Read the guide →Why property photography decides your price
Most buyers decide whether to view from the photographs. That decision is made in seconds, and it sets the ceiling on what you can achieve.
Read the guide →What to do when the buyer's valuation comes in low
A down-valuation is not the market telling you your price was wrong. It is one valuer, on one day, with one instruction.
Read the guide →Selling a unique property: when the standard approach fails
A unique property has no comparable sales, which means both the valuation and the marketing have to be built differently.
Read the guide →What buyers pay a premium for, and what they will not
Not every improvement adds value, and the ones that do are not always the ones that cost the most.
Read the guide →Timing your sale: season, market and your own position
There is a best time of year to sell. It matters far less than the price and the presentation, and it is not worth waiting a year for.
Read the guide →Should you replace the kitchen or bathroom before selling?
A new kitchen is the most expensive thing a seller does and one of the least reliable ways to add value.
Read the guide →Does improving your EPC rating increase the sale price?
An EPC rating is no longer just a certificate. It is a factor in what buyers will pay and who can buy at all.
Read the guide →Do extensions and loft conversions pay for themselves?
Adding space adds value, but only when the cost per square metre is below what the market pays for it.
Read the guide →Kerb appeal and garden: the cheapest value you can add
The front of the property is the lead photograph and the first thing a buyer sees. It is also the cheapest thing to improve.
Read the guide →Selling a short-lease flat for the best price
A short lease reduces the buyer pool to cash buyers. Extending it yourself is usually worth more than the extension costs.
Read the guide →Selling a listed building for the best price
Listing is a restriction and a distinction at the same time. The price depends on finding the buyer who sees the second.
Read the guide →Selling a new build or recently renovated property
A new or newly renovated property competes on specification and certainty. Both are worth paying for, and both need explaining.
Read the guide →When to reduce your asking price, and by how much
A reduction is a tool, not a punishment. Used at the right moment and in the right size, it recovers a sale; used badly, it costs more than it gains.
Read the guide →Open house viewings: when they work and when they do not
An open house creates the impression of demand, which is valuable — and the impression of a crowd, which is not.
Read the guide →Selling in a weak market without selling cheaply
In a weak market, the best-presented property on the street sells and the rest wait. The work that matters is the same, and the margin for error is smaller.
Read the guide →Preparing for the buyer's survey
A survey is where a sale is most often renegotiated. Knowing what it will find before the buyer does is how you avoid it.
Read the guide →Selling to an investor: the price and the trade-offs
An investor values your property on its yield, which caps what they can pay. Sometimes that certainty is worth more than the price.
Read the guide →How to handle multiple offers on your property
Several offers at once is the best position a seller can be in, and it is easily wasted by treating the highest number as the answer.
Read the guide →Preparing for photography day
The photographs decide who views. The viewings decide who offers. The preparation for photography is therefore the highest-leverage work in the whole sale.
Read the guide →Selling in a desirable area: when to hold out
In a strong market the risk is not failing to sell. It is selling too cheaply by accepting the first offer.
Read the guide →Selling a property let on a licence or holiday let
A licence is not a tenancy, and the difference matters to a buyer, a lender and a solicitor.
Read the guide →Selling a property in a flood risk area
Flood risk affects value through insurance and lending, not through the property itself. Both can be addressed with evidence.
Read the guide →Getting the best price on a probate sale
An executor's duty is to obtain a fair price, which is a lower bar than the best price and a higher one than the fastest sale.
Read the guide →What buyers actually pay more for
Buyers pay for space, light, condition and convenience. Everything else is a preference, and preferences do not move a price.
Read the guide →Getting a sale over the line
Most sales that fail do so for administrative reasons. Managing the process is as important as winning the offer.
Read the guide →
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